MERGE — SCREENPRINT COLLECTION

THE PURPOSE OF THIS COLLECTION IS TO ADDRESS THE ISSUE OF MASS-PRODUCTION BY TRANSLATING ARCHIVAL GARMENTS INTO PRINT, AIMED AT CUSTOMERS THAT HAVE AN INTEREST IN FASHION AND ARCHIVAL CLOTHING. THE PRINTS ARE DESIGNED TO BE WEARABLE, ACCESSIBLE, AND INTEND TO EDUCATE CUSTOMERS ABOUT THE INDUSTRY AND ARCHIVAL BRANDS RATHER THAN INFLUENCE OVERCONSUMPTION. THE BRAND MERGES MARKETING WITH PRINT TO PROMOTE STOCK AND SERVE AS SUBTLE BRAND PROMOTION. BY PRINTING ARCHIVE GARMENTS ONTO BASIC CLOTHING IT MAKES SECOND HAND DESIGNER CLOTHING MORE APPROACHABLE, AND ALLOWS CUSTOMERS OF A LOWER INCOME TO WEAR AND SUPPORT THE VALUES OF A SECONDHAND CLOTHING MODEL.